Tyler's 2016 Funnel Hacking Live Takeaways

First of all - What is Funnel Hacking Live?

If you've never heard of a 'sales funnel' or the amazing company ClickFunnels then you may be thinking of funnel cakes like my sister was. In short a sales funnel is a website that automates the sales process so that a company can acquire more customers, make more money per customer and spend less money.

ClickFunnels is a company that has made it possible to build sales funnels that look great and work even better. They are every internet marketers high school crush and they work for traditional offline businesses too.

Funnel Hacking Live was a 3 day event held in San Diego, CA from 3/31-4/2 where the company brought top level speakers, shared success stories, and taught those of us in attendance how we could get even more out of using their service. I've been using ClickFunnels in my business for the past year and have been helping others set up their accounts, establish lead funnels, sales funnels, membership sites and overall redeveloping their marketing strategy. #FHL2016 was an amazing reboot for me and I'm more excited than ever to build and create sales funnels that work!

Day 1

Russell Brunson

Day 1 kicked off with the founder of ClickFunnels.

Click Funnels has helped businesses generate:

- 39,869,421 opt-ins (potential customers)

- 372,574 funnels

- 1,032,480 total pages (you're on one now)

- 309,864,790 page views (1 million per day)

- $89,000,000 in purchases (more offline)

We were reminded to spend our time in the clouds and the dirt. In business the 'dirt' can be your sales funnels, your process for getting clients. The clouds are your vision, the big thing you're trying to accomplish.

Russell taught about 'info funnels' and how using them at the beginning of your customers journey is the best fuel to increase sales.

If you've never heard of Russell Brunson, please go

here

and watch the video. I can't summarize his presentation and do it any justice.

Alex Charfen

From Alex we learned about the Entreprenurial Personality Type. He defined common personality traits in entrepreurs and then discussing how to leverage the positive aspects of each strength to help others get ahead.

People like us:

Move forward

Are future focused

Create momentum to feel alive

Make unique connections

Strive for gained advantage

Live a life driven by questions

Are experiential/experimental learners

Have a thirst for knowledge

Consume large quantities of information

Learn more at WeAreEpt.com

Expert Secrets

DotComSecrets was Russell's first book about how to use sales funnels in your business. His next book will be called Expert Secrets and walked us through how to become an expert in your space in using three types of funnels in ClickFunnels.

Funnel 1. Virtual Summit

Funnel 2. Invisible Funnel

Funnel 3. Webinar Funnel

The virtual summit reminded me of my radio show where I interviewed entrepreneurs and talked about their success.

I loved how simple the process was using these three funnels and the steps Russell laid out.

Liz Benny

From what I could tell Liz was cutting onions on stage. She shared how using webinars took her from broke to boom. Lot's of teary story's but a TON of meat in how to run an effective webinar.

Webinars seem to have a ton of power in today's market and Liz is proof that they work. Her biggest reminder for me was that you've got to establish a solid system before trying to scale.

Want to watch her webinar? Here's her site:

https://socialmonkeybusiness.com/

Kapow!

Ryan Stewman

Ryan is the Hard Core Closer. He taught the room about high ticket funnels and how to sell.

The highlight for most people was at the end of his presentation he had people line up and give them the sales objections they hear the most. He delivered on the spot 'closes' for every one of the objections that were shot his way.

We all know that coffee is for closers. This guy brewed 100 pots during his presentation.

Ryan's site:

www.hardcorecloser.com

World Teacher Aid

WTA builds schools in Africa. ClickFunnels donates money for every funnel created to WTA. Pretty cool seeing the check get handed over.

They shared the story of King William who was a young boy that made bracelets to make money for his family. WTA helped William go to school and get an education. Anybody that made a donation to WTA at the event got one of King William's bracelets. It was great seeing so many people wearing the bracelets the rest of the weekend.

So far we are at $33,405 and we are continuing to enter donations that came in today. We can't wait to share updates with you, so you can see the difference you have made. -

WTA

Ryan Stewman

Ryan is the Hard Core Closer. He taught the room about high ticket funnels and how to sell.

We all know that coffee is for closers. This guy brewed 100 pots during his presentation.

Ryan's site:

www.hardcorecloser.com

World Teacher Aid

WTA builds schools in Africa. ClickFunnels donates money for every funnel created to WTA. Pretty cool seeing the check get handed over.

So far we are at $33,405 and we are continuing to enter donations that came in today. We can't wait to share updates with you, so you can see the difference you have made. -

WTA

SERVICES OFFERED

STRATEGY

Business Strategy - Let us review your business and develop a strategy that will allow your business to run smoothly.
Pricing Strategy - Are your prices in line with the demand? Do you understand how to price your products and services so that psychologically your customers are inclined to spend more money?
Growth Strategy - What do you need to do to get your business to the next level? Where do you see yourself in one year? In five years? Let us help you get there.
Local Business Strategy - Running a local business is a lot different than a large corporation or even just an Internet based business. Let us help you develop the best strategies for getting found in your local market.

MARKETING

Website Design - A website is absolutely necessary for any business. We will build you a modern and relevant website that is optimized to attract prospective clients and turn them into long-time customers.
Email Marketing - Once you have a website, you need a way to capture the traffic that comes to your website and market to them. You need to build a list and you need to be nurturing that list. We can help.
Social Media Marketing & Management - Social Media can be one of the most misunderstood and underutilized tools for growing and legitimizing your business. Let us do the heavy lifting and handle the planning and execution of this for you.
Ecommerce - Do you have product(s) that you want to sell? You should be selling online. Even if you have a retail front. Adding an ecommerce site to your business arsenal is just like setting up another store location, without all the overhead.
Paid Advertising - How do you attract buyers? By targeting buyers. It's that simple. No matter what your budget is, $50/mo or $50,000/mo, we can help you get in front of customers who want to hand you their money.
Search Engine Optimization - Just because you have a website, doesn't mean that people are going to find it. You have to optimize your website so that the search engines like Google and Bing know to send buyers your way.

BRANDING

Brand Development - How do you define your brand? What do you want to be known for? How will your customers and clients define your brand.
Graphic Design - Do you need a new logo? Do you need t-shirts designed? This is all part of branding. Let us have our expert designers
Brand Messaging - What message do you want your brand to send? How will people feel when they see your logo?
Copywriting - You need content on your website. You need flyers and marketing materials. Our copywriters will provide professional copywriting that is consistent with your brand message.
Rebranding - We can help you rebrand your company. New logos and new designs will help make your brand more relevant and competitive.

PRODUCT DEVELOPMENT

New Product Development - Do you have an idea that you want to bring to market? Let us guide you through the process and get your product or widget built.
Product Revitalization - Do you have an existing product that you want to revitalize and bring back to the market. Let us help you bring your product back to the market bigger and better than ever.
Product Sourcing - Do you know the ins and outs of sourcing a product overseas? Let us help you find the highest quality products and the best price and help you navigate the common pitfalls of international outsourcing.

Day 2

The Future of CF

Dylan, Todd, Russell and Ryan talked about all of the awesome things coming to ClickFunnels. Big things that are going to help me and my clients are the integrations with BrainTree, PayPal and BitCoin. For anybody selling supplements the integration with Stripe wasn't a viable option and there wasn't another choice that allows 'one click upsells'. You could still make it work, but this is WAY sexier. They're adding integrations with Zapier which will allow for a ridiculous amount of possibilities. Shopify integration is also coming. All awesome stuff.

Improved editor, an app store, launchpad, gilbert... so many awesome things coming.

Sean Stephenson

The title of Sean's presentation was 'Create Attraction, Connection & Overcome Insecurities'.

He asked us 'why were you born?' and 'what are you going to do with the time you have left?'

One thing he said really hit me hard. He said 'the quickest way to drown is to try and help people who don't want your help'.

Start helping those that swim towards you.

Lot's of people looked like their allergies were acting up during Sean's presentation.

Local Funnels

Alex went through two types of funnels that he uses for growing his gyms.

- Big Promise Funnel

- Trial Funnel

It was great to see a brick and mortar company doing so well with ClickFunnels. A lot of people think that an online sales funnel system is only for selling eBooks and online courses. Alex is one of many people using ClickFunnels to grow their offline business using Facebook and Google ads into a sales funnel.

Kyle Cease

I didn't expect to get business gems from the comedian. But his presentation really resonated with me. Kyle had been a stand up comedian for a while and one day decided he wanted to take his talent and blend comedy with transformation. He now speaks at events like this, Universities and other cool places where people pay him.

- Be Unconventional

- Be Bold

- Ask For What You Want

He had a couple of awesome 'guerilla' marketing tactics to get his business going that I loved and plan on using right away.

Here's a short clip of Kyle

Branding and Product Development

Day 3

Garrett J White

When Garrett White is on stage your soul sits up. After stripping away every part of who he thought he was Garret found his voice and now he runs

WakeUpWarrior.com

helping others to find theirs.

The number of people I saw crying when they talked to Garret made me think his beard was made of pollen.

I had a great and intentionally short conversation with the man and told him I wasn't ready to cry so let's just take a cool picture. His podcast is on iTunes and if you can handle 'the eff word' is pretty awesome and inspiring.

Marcus Lemonis

The entire event was packed but Marcus drew in a massive crowd. His presentation was called People, Process, Product and he went through how the relationships within a company are vital to the businesses success.

He allowed for a Q&A period as well as helping people with their pitches. Marcus brought people up to the front and went through challenges they are currently facing with their business.

Even as he was trying to leave people were running up to him thanking him for the lessons they've learned from him.